In the first decade of the 21st century consumers began to use computers and computer networks as the primary means to record, distribute, store and play music. This technological shift caused widespread economic changes and fundamentally changed the relationships between artists, record companies, promoters, retail music stores, the technology industry and the consumer. The rise of digital music consumption options contributed to a few fundamental changes in consumption. First the decline of album sales. With the A la carte sales models increasing in popularity, consumers no longer download entire albums but rather choose single songs.
So-called "pure pop" music, such as power pop, features all these elements, utilising electric guitars, drums and bass for instrumentation; in the case of such music, the main goal is usually that of being pleasurable to listen to, rather than having much artistic depth. Pop music is generally thought of as a genre which is commercially recorded and desires to have a mass audience appeal.
Examples of some of this "pure pop" include:
However Pop is starting to branch into more deep and meaningful sounds that originated from genres such as Soul, RnB and Motown. Artists like Adele, Beyonce and John Legend are perfect examples of this as it has taken the classic "pop" sound and flipped it whilst remaining in the genre.
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