A promotion package for the release of an album, to include a music promo video, together with the following two:
•a digipak for the album’s release
• a magazine advertisement for the digipak.
This is a coursework unit. Centres must set the brief from the menu below, though they may define more precise details in negotiation with candidates.
From these brief, candidates will produce:
•a media portfolio, comprising a main and ancillary texts; •
•a presentation of their research, planning and evaluation in digital format(s).
The media portfolio will be produced through a combination of two or more of the following media:
•Video
•Print
•Web-based
•Audio
•Games software
Each candidate will evaluate and reflect upon the creative process and their experience of it. Candidates will evaluate their work digitally, this evaluation being guided by the set of key questions below. This evaluation may be done collectively for a group production or individually.
Examples of suitable formats for the evaluation are:
•A blog
•DVD extras
•A podcast
•A PowerPoint
•A Website
In the evaluation the following four questions must be addressed:
•In what ways does your media product use, develop or challenge forms and conventions of real media products?
•How effective is the combination of your main product and ancillary texts?
•What have you learned from your audience feedback?
•How did you use media technologies in the construction and research, planning and evaluation stages?
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